West Rock Spiced
A delicious rum based spirit drink (the lower abv of 35% means it's not in fact a rum) made with lime, vanilla, cassia and 8 year old Carribean rum. Apparently it's great "served on the rocks", although this seems like a particularly poor choice of words given that WestRock Spiced is also a drink for maverick surfers... Cue Johnny Utah: "He's not coming back."
It's a quite possible that somebody in a marketing department is lying on their back and firing a gun in the air at this very moment.